Le e-citoyen

Smartcity, healthcare, e-education, a touch of green and some thoughts

Posts tagged mass

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The mass market—which made average products for average people—was invented by organizations that needed to keep their factories and systems running efficiently.
S. Godin (we are all weird)

Filed under S. Godin mass quote

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Combine the impact of infinite information creation combined with the dissolution of truly mass media. The overlapping influence of these two trends makes it easy to see that a foundational principle at the core of our culture has just disappeared. Boom, it’s gone. It’s like a snowball running downhill, getting bigger and faster. Just when we expect it to get bigger still, though, it splits into millions of smaller snowballs.
S. Godin (we are all weird)

Filed under S. Godin mass massmedia quote

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indeed. We’ve been trained since birth to enforce the status quo. Our bias is to the many. To please the many. To sell to the many. To be organized to serve the many. We admire politicians based on how many votes they get from the many, we listen to Top 40 radio to hear what the many are also listening to. Our armed forces are filled with the many, fighting the many, on behalf of the many.
S. Godin (we are all weird)

Filed under S. Godin mass marketing Wake Up quote

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As choice and self-determination continue to triumph, you can’t profit from it by pretending you’re not a mass marketer. You actually have to stop being a mass marketer.
S. Godin (we are all weird)

Filed under S. Godin marketing mass choice quote