Posts tagged mass
Posts tagged mass
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Mass is dead. Here comes weird.
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The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird
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The mass market—which made average products for average people—was invented by organizations that needed to keep their factories and systems running efficiently.
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The factory came first. It led to the mass market. Not the other way around.
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Combine the impact of infinite information creation combined with the dissolution of truly mass media. The overlapping influence of these two trends makes it easy to see that a foundational principle at the core of our culture has just disappeared. Boom, it’s gone. It’s like a snowball running downhill, getting bigger and faster. Just when we expect it to get bigger still, though, it splits into millions of smaller snowballs.
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More choices, less mass.
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indeed. We’ve been trained since birth to enforce the status quo. Our bias is to the many. To please the many. To sell to the many. To be organized to serve the many. We admire politicians based on how many votes they get from the many, we listen to Top 40 radio to hear what the many are also listening to. Our armed forces are filled with the many, fighting the many, on behalf of the many.
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there are 10 billion items for sale in New York City alone. That’s up from two hundred items about five hundred years ago.
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As choice and self-determination continue to triumph, you can’t profit from it by pretending you’re not a mass marketer. You actually have to stop being a mass marketer.
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That’s why Americans watch thirty-four hours of television a week. We’re pacifying ourselves with mass.
