Posts tagged advice
Posts tagged advice
“Une Smartcity est une cité qui se transforme elle même en cité du futur en utilisant la technologie”.
1/ Définissez ce qu’est une smart city
Avec plus de la moitié de la population mondiale qui vit dans des zones urbanisées, la ville du futur doit :
Celles ci peuvent prendre plusieurs formes et orientation en fonction de leur contexte initial : 20 cités innovantes dans le monde.
2/ Réunir un groupe de soutien pour participer à la création de la vision
3/ Publier et diffuser publiquement la feuille de route qui porte la vision
4/ Organiser les éléments financiers
5/ Se projeter plus loin et faire de la “Smarter city” un procédé d’amélioration continue.
Finalement, une ville devenue “Smart” est une ville capable d’avoir mis en place des infrastructures polyvalentes pouvant être utilisées dans le cadre d’un processus continu de création et de ré-invention permanente.
Etant donné le cout des ressources et les difficultés croissantes pour les obtenir, la stabilisation de leur gestion est devenu un facteur économique et social critique et non plus seulement un but environnemental à long terme. Cet objectif primordial demande un profond changement durable dans la façon dont les villes fonctionnent.
“The challenge for cities is to understand and incorporate this thinking into their own strategies in ways that are realistic and practical, in order that their Smarter City programmes represent the first steps on the path to a sustainable future.”
Pour plus de détails (en anglais) sur la recette miracle c’est ICI
Précis, pointu, épuré.
Comme le synthétise et l’illustre très bien Seth Godin, dans le post repris ci dessous, la pollution, non pas sonore, mais numérique, nous étouffe tous les jours un peu plus insidieusement.
Devant cette profusion d’interférences de l’esprit, relayées par des médias de plus en plus nombreux, rapide et inter-connectés, une seule solution : l’épure.
“A whisper in a quiet room is all you need. There’s so little noise, so few distractions, that the energy of the whisper is enough to make a dent.
On the other hand, it’s basically impossible to have a conversation (at any volume) in a nightclub.
Signal to noise ratio is a measurement of the relationship between the stuff you want to hear and the stuff you don’t. And here’s the thing : Twitter and email and Facebook all have a bad ratio, and it’s getting worse.
The clickthrough rates on tweets is getting closer and closer to zero. Not because there aren’t links worth clicking on, but because there’s so much junk you don’t have the attention or time to sort it all out.
Spam (and worse, spamlike messages from organizations and people that ought to treasure your attention and permission) are turning a medium (email) that used to be incredibly rich into one that’s becoming very noisy as well.
And you really can’t do much to fix these media and still use them the way you’re used to using them.
The alternative, which is well worth it, is to find new channels you can trust. An RSS feed with only bloggers who respect your time. Relentless editing of who you follow and who you listen to and what gets on the top of the pile.
Until you remove the noise, you’re going to miss a lot of signal.
Take care of your customers.
One or one million, take care.
You have to because they don’t.
If you don’t, they won’t.
“The rigid, measured, top down structure of big company customer service makes it almost impossible for the rep to care about you when you call.
One new trend is that if you have a complicated problem or a bit of attitude in your voice, the call center rep will ‘accidentally’ disconnect you. You’re going to hurt his numbers. His yield will go down and it’s just not worth it. Let someone else take the call…
When organizations take away all flexibility and power from their frontline employees, they’re depriving the people with the highest leverage from doing the most important thing: caring.”
“Why?” is the most important question, not asked nearly enough.
Hint: “Because I said so,” is not a valid answer.
Why does it work this way?
Why is that our goal?
Why did you say no?
Why are we treating people differently?
Why is this our policy?
Why don’t we enter this market?
Why did you change your mind?
Why are we having this meeting?
1. The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas…
2. Don’t pay anyone for simple and proven instructions on how to achieve this goal. In particular, don’t pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
3. Get rich slow.
4. Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn’t cheap, it’s difficult to get via SEO and it rarely scales. Instead, figure out how to earn expensive attention.
5. In addition to attention, focus on trust. Trust is even more scarce than attention.
6. Don’t worry so much about the ‘online’ part. Instead, figure out how to create value. The online part will take care of itself.
7. Don’t quit your day job. Start evenings and weekends and figure it out with small failures.
8. Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
9. Obsessively specialize. No niche is too small if it’s yours.
10. Connect the disconnected.
12. Build an online legacy that increases in value daily.
13. Make money offline. If you can figure out how to create value face to face, it’s a lot easier to figure out how to do the same digitally. The web isn’t magic, it’s merely efficient.
14. Become the best in the world at something that people value. Easier said than done, worth more than you might think.
15. Hang out with people who aren’t looking for shortcuts. Learn from them.
16. Fail. Fail often and fail cheaply. This is the very best gift the web has given to people who want to bootstrap their way into a new business.
17. Make money in the small and then relentlessly scale.
18. Don’t chase yesterday’s online fad.
19. Think big, act with intention and don’t get bogged down in personalities. If it’s not on your agenda, why are you wasting time on it?
20. Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
21. This is not a zero sum game. The more you add to your community, the bigger your piece gets.
1. Work on one thing at a time until finished.
2. Start no more new books, add no new material to Black Spring.
3. Don’t be nervous. Work calmly, joyously, recklessly on whatever is in hand.
4. Work according to Program and not according to mood. Stop at the appointed time!
5. When you can’t create you can work.
6. Cement a little every day, rather than add new fertilizers.
7. Keep human! See people, go places, drink if you feel like it.
8. Don’t be a draught-horse! Work with pleasure only.
9. Discard the Program when you feel like it—but go back to it the next day. Concentrate. Narrow down. Exclude.
10. Forget the books you want to write. Think only of the book you are writing.
11. Write first and always. Painting, music, friends, cinema, all these come afterwards.
From STEVEN PRESSFIELD blog post
By Loic Le Meur
1. find empty space, not too competitive and very targetted so you can standout
2. focus on execution and not too much a revolutionary idea
3. launch as fast as you can even if buggy, announce it as preview
4. gather as much feedback as possible using social networking and uservoice
5. improve the product based on feedback and release as often as you can
6. start in english and not in your local european language
7. be obsessed with customer service, especially in public on Twitter
8. pay more attention to your users than your competitors
9. quality of your product matters much more than PR
10. hire slowly, fire fast in case it doesn’t work
If you prefer slideware By Anders Fredriksson
“Start by sharing whatever you’ve got.”
How to Master the Craft of Writing
« I love it when a plan comes together. »
C. John “Hannibal” Smith
And U ? What kind of all of fame blogger are U ?
“Self motivation is and always will be the most important form of motivation.”
interesting point of view