What Instagram and the Titanic Can Teach You About Launching Your Next Product
"The moral of this long stretch of a story is this: If you have a good idea, believe in it but don’t fall in love with it. Build it and test it. Get something to market as quickly as possible, warts and all, and test it with objective customers.
Don’t test it within your group, or development team or with your mom who never heard one of your ideas she didn’t like or with the local bank manager who is dying to give you another high-interest loan.
Get your product in front of real people and listen to what they have to say.
Then, swallow your pride, and be willing to tweak your product so you can be sure it is something people actually want.”