Of course, what we say doesn’t matter so much. What we do is what matters, and we have far more influence that we’d like to confess.
We say we want local merchants to offer great service, deep selection and community values, but we cross the street to the big box store to save $3.
We say we want companies to honor their promises and act transparently, but one new product or big discount from a business that has deceived us in the past and we come right back for more.
Hypocrisy may be an epidemic, but the problem isn’t in what we say. It’s what we do.